3 TRADEMARK TIPS FOR YOUR BRAND | G&A Legal - Learn ...

3 TRADEMARK TIPS FOR YOUR BRAND
Did you know that you can adversely affect the value of your trademarks by improper use?

1. REGISTER YOUR TRADEMARKS
File and register your company?s name, logos,?slogans and any?other source identifiers with the federal government at the United States Patent and?Trademark Office. Federal registration is not required,?however it is helpful in monetizing and enforcing your company?s intellectual property.???
2. USE?TRADEMARK DESIGNATIONS, TM/SM/(R)
It is important to give the public notice that you are claiming rights in your trademark and others should use another mark or one that is not confusingly similar. Therefore, always use the (R) designation when your mark is federally registered. If your mark is not registered, use the ?TM? or ?SM designation until it is registered. If you are using the mark in a sentence, place it in all caps and and use the relevant designation to the right of the trademark.
3. DO NOT USE YOUR TRADEMARK AS A PRODUCT DESCRIPTOR
Do not use your trademark as a product descriptor. When you use? your trademark to?describe your product or service, you will give an infringer an argument that you have admitted that your mark is descriptive and of limited scope. If your mark is arguably descriptive, follow the mark with the name of the product or good and/or the term ?brand?; for example, XEROX(R) brand copy machines?or XEROX(R) brand.

TRADEMARK ATTORNEY/ LOW-COST?SERVICES
At G&A Legal,?a?trademark attorney provides top-rate services for low fixed rates. We specialize in maximizing the value of your mark.
* OFFICE ACTION RESPONSES
* NEW TRADEMARK FILING SERVICE? $375 plus the government filing fee.?NO HIDDEN FEES. [Send an email with your proposed mark and I'll conduct a FREE preliminary search].

Source: http://www.gandalegal.com/index.php/2012/12/3-trademark-tips-for-your-brand/

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